London Fashionista Blog

Monday 1 October 2012

ECO KNITTY WITTY by Joyce Fernandez




Give it a few more seasons and sustainable fashion will come into its own. The latest outing of Esthetica at London Fashion Week saw eco-fashion longer on design and lesser on the pieties, signaling an exciting and bankable future for ethical fashion and fair trading practices. 

The 15 designers invited by the British Fashion Council to show their sustainable fashion collections at Somerset House not only gave good green but great ideas as well. This is just what eco-minded fashion needs – design-driven excitement, not just conscience.

There was certainly a lot of interest around Jerome Lorico’s collection of knitted sheaths inspired by Inca sacrificial virgins. With intricately folded bodices, robe-like protrusions and trains, the dresses would catch the fancy of any It Girl looking for fabulosity on a night prowl. Or anyone with an eye toward high feminine seduction. 

Lorico, who designs home décor and paints as well, has a constructivist’s sensibility for shape and form. He also has an intuitive feel for sensuality. The combination makes for a fresh, innovative and exhilarating collection by any reckoning - the most frequent comment heard from buyers and press who happened by his space: “Amazing”.

There’s a bit of handcrafting here, with the bodices painstakingly folded by the designer to resemble Inca armour. But the real sustainability element is how he ingeniously combined cotton with pineapple fiber, an organic fiber used for traditional textiles in the designer’s native Philippines. 

Pineapple fiber is normally made into a special, light and airy, handcrafted fabric used for formal wear (especially for the traditional men’s formal shirt, the Barong Tagalog, check any photograph of the Philippines president at work), but has limited commercial fashion use. The production of pina fabric in the Philippines is a treasured cultural heritage and a cottage industry in a clutch of regional communities. However, like most traditional crafts, it is in danger of dying out, if the craft cannot sustain the interest of the next generation of pina weavers.

By combining cotton knit with 30 percent pineapple fiber, Lorico has hit upon the idea of how to make knitwear lighter but more heat-retentive and has found a potentially lucrative commercial application for the pineapple fiber as well.  “It improves the properties of knitwear and at the same time it offers greater income opportunities for pina-weaving communities,” he says. “I truly believe this has global potential.”

Last season, Lorico exhibited men’s knitwear using the same material as part of the global fashion showcase.